clari guide

For this campaign, I developed the overarching creative direction, translating the differentiator—“Only Clari combines data, cadences, and workflows to deliver meaningful AI-powered guidance”—into a cohesive visual identity across ebooks, ads, social, and web. The direction blends abstract, data-driven visuals with human elements, using shapes, and lines to represent workflows, cadences, and interconnected data streams in a modern, approachable way. This integrated approach ensures a versatile, consistent creative system that brings Revenue Context and Clari AI capabilities to life across all campaign assets.