sales manager playbook

The Sales Managers Playbook outperformed benchmarks, achieving a 9% conversion rate (3× higher than industry average), driving cost per lead at half the typical rate, and ranking as one of Clari’s top-performing digital assets this quarter for MQL volume.

I led the design of this project from concept to execution, which included laying out the ebook and creating all supporting assets, such as blog images, social graphics, advertisements, and web materials. My goal was to ensure a cohesive and visually engaging experience across every channel.